L/UNIFORM x PENNINGHEN
BACK TO SCHOOL IN CREATIVITY
For the second year in a row, L/UNIFORM and Penninghen are joining forces to launch the new academic year.
The idea: bringing together students in interior architecture, communication, and art direction to combine their skills, create synergy between the two brands’ worlds, and cultivate a shared sense of excellence.
BACK TO SCHOOL
IN 2024
A first collaboration
In 2024, Gilles Poplin, Director of Penninghen, set out to redesign a must-have item for every creative student: a practical and functional work bag: the artist’s portfolio. He reached out to Jeanne Signoles, founder of L/UNIFORM, whose vision is to draw inspiration from everyday life to develop highly functional bag designs.
This collaboration gave rise to the drawing satchel, with trimmings in each color of the school’s three programs: ref for art direction, green for communication, and blue for interior architecture.
2025
Students at the heart of the project
This year, the collaboration takes on a new dimension, focused on typography, scenography, and the showcasing of our back-to-school selection in our Quai Voltaire boutique in Paris and Aoyama boutique in Tokyo. At the heart of this project lies a shared ambition: to bring together the creative vision of students and the craftsmanship of L/UNIFORM.
The shop windows become spaces for experimentation, transformed into presentation stages for our back-to-school collection, enriched with a new lowercase alphabet. This typeface, characterized by its formal simplicity, embodies the essence of the two partner entities: L/ÉLÉMENTAIRE.
A NEW ALPHABET
L/ÉLÉMENTAIRE
Created, designed, and staged by students from Penninghen, the alphabet will be featured among the typographic options offered for customizing L/UNIFORM pieces.
Architecture students also took charge of the store’s visual merchandising, while those specializing in communication and art direction developed visual content for L/UNIFORM’s social media channels.
Initiated by Jeanne Signoles, the project embraces a playful, modernist spirit and highlights the shared values of L/UNIFORM and Penninghen: simplicity and functional aesthetics.
