LE BON MARCHÉ RIVE GAUCHE PRESENTS L/UNIFORM

L/UNIFORM moves into its own space at the Bon Marché Rive Gauche : in 30 square meters on the second floor, the brand shows its accessories in a universe designed by Wonderwall, the Japanese agency piloted by Masamichi Katayama. The concept, which recalls L/UNIFORM’s boutique on the Quai Malaquais, is shown as a contemporary “curiosity cabinet” with modular furniture.

Custom-made and designed to be itinerant, the furniture - different-sized pedestals - composes a multi-level installation. In lacquered white or sunny yellow natural oak – a reference to the Summer theme – each present a collection model including L/UNIFORM’s two new pieces: Press Bag n° 41 and Big Bag n° 54.

Each bag in the space is shown in yellow canvas, L/UNIFORM’s new exclusive color for the season. Some bags are presented on Stockman dress forms to reinforce L/UNIFORM’s motto : invent your uniform, choose your colors and carry your bag as you wish to transport your everyday possessions – just keep it simple !

Continuing the idea of a contemporary “curiosity cabinet”, a window in the sales area features materials, color combinations and findings such as bindings, tools, buckles, webbings or monochromatic leathers … at L/UNIFORM the choice in endless ! A marking machine in the back can personalize customers’ bags immediately with their favorite numbers or initials in color.