L/UNIFORM UNVEILS ITS CORNER AT LE BON MARCHE RIVE GAUCHE


Personalize your bag on-site
Because each person is free to invent his or her own uniform


From may 3rd until july 1st, 2016

L/UNIFORM au bon marché rive gauche

 

L/UNIFORM moves into its own space at the Bon Marché Rive Gauche : in 30 square meters on the second floor, the brand shows its accessories in a universe designed by Wonderwall, the Japanese agency piloted by Masamichi Katayama. The concept, which recalls L/UNIFORM’s boutique on the Quai Malaquais, is shown as a contemporary “curiosity cabinet” with modular furniture.

Custom-made and designed to be itinerant, the furniture - different-sized pedestals - composes a multi-level installation. In lacquered white or sunny yellow natural oak – a reference to the Summer theme – each present a collection model including L/UNIFORM’s two new pieces: Press Bag n° 41 and Big Bag n° 54.

Each bag in the space is shown in yellow canvas, L/UNIFORM’s new exclusive color for the season. Some bags are presented on Stockman dress forms to reinforce L/UNIFORM’s motto : invent your uniform, choose your colors and carry your bag as you wish to transport your everyday possessions – just keep it simple !

Continuing the idea of a contemporary “curiosity cabinet”, a window in the sales area features materials, color combinations and findings such as bindings, tools, buckles, webbings or monochromatic leathers … at L/UNIFORM the choice in endless ! A marking machine in the back can personalize customers’ bags immediately with their favorite numbers or initials in color.

L/UNIFORM au bon marché

A marking machine in the back can personalize customers’ bags immediately with their favorite numbers or initials in color.

 

And to add movement, a screen projects quotes and short films that bring the L/UNIFORM concept to life. A second screen, set in a table, shows a film of technicians at work in the Carcassonne factory. As hands skillfully manipulate dies and machines, we see how a saddle bag is manufactured - from a seamstress’ point of view.

Destined to evolve in whatever space, culture or place it inhabits depending on L/UNIFORM’s collaborations, the modular furniture creates a new visual language for the brand: associating colors and modularity that are in keeping with L/UNIFORM’s simple, timeless spirit. The pedestals also accent the association between container and contents : the interior contents of certain bags are revealed under glass jars, also showing each bag’s number, identity and function.

Two nautical-style buoys delineate the space in reference to the Bon Marché’s nautical Summer theme. They use the store’s signage with a touch of sunny yellow, so typical of L/UNIFORM this season !

 

L/UNIFORM au bon marché

 

L/UNIFORM au bon marché

 

L/UNIFORM au bon marché

 

LE BON MARCHE RIVE GAUCHE

24 Rue de Sèvres
75007 Paris


Monday to Saturday, 10am - 8pm, Thursday 9pm and Sunday 11am - 8pm
T : + 33 (0)1 44 39 80 00
http://www.lebonmarche.com/


Published on May 2016